Wednesday, August 22, 2012

Journalism: a challenging profession- Ex- NTA director


                 
A former Zonal Director of the Nigeria Television Authority (NTA) Ibadan Network Centre, Prince Bayo Sanda has described journalism as a challenging profession that has to be practice with utmost care.

Prince Sanda stated this on Tuesday 20th August while speaking as the guest lecturer on the topic “challenges of broadcasting industry in a multiparty state” organized by the International Institute of Journalism (IIJ) Abuja Ibadan centre to mark end of its 2011/2012 academic session.

The lecture that took place at the institution’s campus located at the Nigerian Union of Journalists (NUJ) secretariat Iyaganku, Ibadan was attended by a former Federal Radio Corporation of Nigeria (FRCN) General Manager Alh. Kola Animasahun, Chief Executive Officer Broadcasting Corporation of Oyo State (BCOS) Mr. Yanju Adegbite, a former Commissioner of Information in the State Alh Gboyega Arulogun, Coordinator of the centre who is also a former Commissioner for Works Alh. Bolaji Kareem, media practitioners, alumni, students and lecturers of the institution featured presentation of awards to some of the outstanding students of the institution.

The Oyo born veteran broadcaster who is also the chairman, board of director of BCOS who urged journalists to be careful , knowledgeable, decent, creative and practice within the purview of the existing laws highlighted poor funding , political instability, crises, sentiment/ nepotism, conflicts of interest as some of the factors militating against the broadcasting industry across the globe.

“You have to be creative and this will make you one step ahead of your peers, courageous and aware of the existing laws so as to know what the laws permit you to do and what not to do because you are gatekeepers who decide what goes on air. This is a challenging profession you are about to do or some of you are into the system but it is a tasking one and this make you a step ahead of other professionals”. He said.

The formed director who urged them to admit any mistakes committed in the course of doing their job emphasized subjective-objective approach to journalism profession where they marry both the ethics of the profession and environmental factors such as mood of the society, national interest and the existing laws together in their reportage so as not to be extreme on any other the sides.  

The outgoing president of the Students Union Government (SUG) of the institution Mr. Femi Olapegba said the “International Institute of Journalism IIJ Abuja Ibadan centre is one of the centres of IIJ, an affiliate of the University of Maiduguri Borno State has been a training institute for thousands of journalists who have had a certificates in any of the courses of the institution such as National Diploma, Higher National Diploma and the Post-Graduate Diploma within and outside the country”.

Musliudeen Adebayo, this reporter is one of the recently graduated Post-Graduate Diploma in Journalism student of the institution.

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